Friday, September 8, 2017

The Mythical Houses of Perfumers

The visit begins with the Guerlain House at 68 Champs Elysées, considered the oldest perfume house established in Paris (although the original one was located in Rue Rivoli). In 1853 the Empress Eugénie granted Pierre François Pascal Guerlain the title of 'Perfumer of Her Majesty' in recognition of the creation of the Eau de Cologne Impériale, a fragrance that Guerlain had specially conceived for her.

Enter in this lavish shop and do not miss the famous imperial colony, like Jicky (created in 1889 and Brigitte Bardot's favorite), Shalimar (1925) or Vol de Nuit (1928), perfumes that marked the beginning of the 20th century .

 You can also make an Atelier with experts of the brand in which you will discover the secrets of the most exclusive perfumery as well as learning to create your own fragrance.

We arrive at the Vendôme Square, a true epicenter of Parisian luxury and sophistication, to find two stores of absolute reference in the history of perfume, Annick Goutal and Frederic Malle (both on rue Castiglione), contemporary brands of high perfumery whose philosophy is that the price should be inside the bottle and not in advertising. And in the same square, it is impossible to miss the boutique of Amin Kader, exclusive distributor of Santa Maria Novella perfumes in Paris.

And of course, we could not forget in our tour the flagship boutique of the Chanel house from 1910, at number 19 Rue Cambon, to evoke the history of the most famous perfume of all time, Chanel No. 5, created by Ernest Beaux . In the year 1924, Coco Chanel would select the sample n ° 5 of the fragrances that Beaux had taught to him. The 5 would become the fetish number of the designer who always presented their collections on the 5th of month 5.

As part of the legend about the immortal fragrance count that when the official presentation of Audrey Tatou as his new muse, she received it by chance in the hotel where she was staying in New York, room 55. Take the opportunity to discover the series Les Exclusifs, sold, as its name indicates, exclusively in this store or the last perfume created by the great lady Chanel N ° 19 baptized with his date of birth, on August 19.