Sunday, June 21, 2015

'Boxing avant-garde': a bonkers men's focus group on the Bright Earth Parfums Eau de Earth edp packaging

In my recent review of Bright Earth Parfums Eau de Earth edp, I explained that I was disappointed by the look of the box, whose electric blue colour and bold graphics was to my mind a 'striking match' for a packet of cigarettes, and also reminded me to a lesser extent of a pack of playing cards or a boy's toy or game. It certainly didn't compute in my mind as packaging for a women's fragrance -